There are so many important details in a wedding day. There are flowers, the wedding dress, bridesmaids dresses, tuxes, suits, colors, locations, food, and most especially- rings. The rings. Being a woman, I can't begin to wonder what it's like for a groom to choose a ring to invest in to be the one she hopefully says 'yes' to for the rest of her life. I know some brides who were extremely picky! How awkward would it be if the groom chose poorly?? There are so many cuts, and styles, colors, gems, etc.